Tow #17 Pampers Ad

During 2010, Pampers advertised their product to the public with this advertisement to represent their slogan, "A baby that doesn't sleep well, doesn't learn well/ Keep your baby dry". In this ad, Pampers is trying to advertise their diapers as an effective product for babies for night use through the use of compare and contrast and cause and effect. On the left side of the ad, it shows a watercolor painting of a young girl playing on a chocolate raft in a fantastical Candyland like scene. This can be assumed to be a child's dream at night. The scene contrasts with the blank white sheet on the right side as if to show the fantasies and dreams of a child melting away as she wakes up. On the bottom right of the ad it says, "Their dreams don't have to stop."Appealing to pathos, the ad evokes a sense of disappointment from the audience as the sweet dreams of a child disappear as a result of not using Pampers. Pampers suggests that, babies will be able to get a better nights sleep by sleeping dry and uninterrupted with their diapers and therefore their dreams will not have to end abruptly. I think this was pretty effective in getting its point across to the audience by triggering their emotions and representing an innocent fantasy we all have had as young children. Through its use of contrast and cause and effect it probably appealed to many parents of infants.