Tow #6 "The photographer behind 'Humans of New York'"

"They call me Cat Man. I've normally got about three or four kittens in my jacket with me. There's this empty lot in Brooklyn where this one cat keeps pumping out ten kittens every three months. She just won't stop. She's some sort of super cat. I carry them around and sell them for about $40 apiece." (http://www.humansofnewyork.com)


"The photographer behind 'Humans of New York'" is a CNN article written by Emanuella Grinberg, a journalist that has written many articles for CNN about style, culture, and arts. Although upon further research, the audience can find the numerous articles Grinberg has written, she is not well-known enough for readers to recognize her name. Therefore, she can't establish automatic ethos and must establish her credibility within the article.

Grinberg's article may be targeted towards new readers who haven't heard of HONY (Humans of New York), but is probably more likely aimed for readers who are already fans of HONY. Grinberg's purpose of the article is to introduce readers to HONY and promote his new book, "Humans of New York". HONY is a website and Facebook page launched by a photographer named Brandon Stanton. HONY started as a small, unnoticed website in 2009, but quickly became popular, getting millions of hits a day. Everyday, Stanton walks around New York City and takes photos of people to capture the culture of the city. But what makes HONY different from other photography blogs are the compelling stories that the subjects of the photos share with the audience. Each subject offers a snippet of their lives through their stories or advice that they share with the world. Each photo always provokes contemplation and mass debate on the website. In the article, Grinberg posts a transcript of an interview between Stanton and CNN, where they discuss his book, tactics of approaching people for photos and his everyday life. The transcript not only allows the audience to learn more about who HONY is and what it does, it also appeals to pathos and shows the audience that Stanton is a down-to-earth person who is just like them.

Grinberg is able to establish her credibility and introduce HONY to the readers by relying heavily on the readers' background knowledge about HONY and appealing to pathos. With most of the audience already enthusiastic and excited about the photography website, it isn't hard to promote HONY and its new book.